More from this Author

Marketing Concepts and Strategies

by Lyndon Simkin, Sally Dibb, William M. Pride, O. C. Ferrell

The Market Segmentation Workbook

by Sally Dibb, Lyndon Simkin

Market Segmentation Success

by Sally Dibb, Lyndon Simkin

Marketing Essentials

by Sally Dibb, Lyndon Simkin

The Private Security State?

by Kirstie Ball, Ana Canhoto, Elizabeth Daniel, Sally Dibb, Maureen Meadows, Keith Spiller

Marketing Planning

by Sally Dibb, Lyndon Simkin

Marketing Concepts and Strategies

by Sally Dibb, William Pride, Ferrell, Lyndon Simkin

The Marketing Casebook

by Sally Dibb, Lyndon Simkin

Marketing

by Sally Dibb, Lyndon Simkin, William M. Pride

Marketing

by O. C. Ferrell, Sally Dibb, Lyndon Simkin, William M. Pride

Marketing Briefs

by Sally Dibb, Lyndon Simkin

Marketing Briefs

by Sally Dibb, Lyndon Simkin

Marketing Essentials

by Sally Dibb, Lyndon Simkin

Market Segmentation Success

by Sally Dibb, Lyndon Simkin

Marketing Essentials (with CourseMate and EBook Access Card)

by Sally Dibb, Lyndon Simkin